Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. To achieve this, companies are investing in data clean rooms to allow multiple parties to analyze their collective datasets to facilitate more data-driven, strategic analyses with more comprehensive insights.
In order to help organizations determine their investment in data clean rooms, IDC evaluated the strategies and capabilities of vendors in the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024).
AWS is named a Leader, with the report noting, “Enterprises that already utilize AWS can benefit from data clean room technology that is accessible from their familiar console. The global coverage is extensive, as is the range of industries served. A proof-of-concept checklist and other tools are designed to get initial projects usable quickly.”