As customer behaviors change radically, insurers must move faster. That means adopting new approaches and capabilities to stay ahead of competitors and to attract customers with the right products at the right time. Some key market factors are:
- Increased competition heightened by the ease of comparing prices online.
- Availability of new data sources (such as telematics data), which drives new product and pricing opportunities.
- Changing attitudes about loyalty, which affects policy retention.
Many insurers have familiar concerns, such as:
- Adapting faster to the market – currently, it can take months to get updated rates approved and into the market.
- Remaining relevant and competitive – which requires more insightful pricing models.
- Improving operational efficiency to support agility and a modernized approach.
- Protecting the customer base.