In recent years, marketers have watched powerful trends —
notably the arrival of advanced AI, increased attention to
privacy concerns and the need for a data-first strategy —
change how they reach their audiences and drive revenue.
Heading into 2025, these are no longer “trends.” They are
the fundamental pillars of a new status quo that will
permanently reshape the technology and techniques of
successful marketers.
The latest edition of The Modern Marketing Data Stack
defines this new era, examines further trends that emerge
from it, and details the entirely reshaped stack of
technologies that marketers rely on.
