It's easy to see why product-led growth is having a moment. When
growth at all costs is not an option, PLG keeps customer acquisition
costs low and reduces sales and marketing spending.
But PLG is complex—it's impossible to copy and paste exact
strategies from other companies. That's why we built this guide
with advice and best practices from 25 industry experts.
In this guide, you'll learn:
• What is PLG and the product-led customer journey?
• What cultural and technical environment do you need for PLG?
• What team skills and organizational structure do you need for PLG?
• How can you adopt PLG and when should you wait?
Start your PLG journey today to build a product users love—and
one that grows your business.
