INTRODUCTION
By the close of 2025, less than two and a half years from now, three of every ten outbound marketing messages from enterprises will be the result of generative AI. As a point of comparison, only 2% of outbound marketing, one for every fifty messages sent, were penned by generative AI at the close of 2022. As the decade progresses to its close, we can expect this explosive growth to continue, along with automated systems that capture inbound marketing data and custom crafted automated responses in real time.
This is the start of the generative AI revolution in marketing.
This revolution will not be limited merely to quick-to-produce ad copy. It will include AI-generated images and design decisions for display and banner ads, search engine optimization and search ads, email marketing campaign structure and content, and even AI-driven interstitial and video ads. It will include more sophisticated content, including short form blog posts and even longer-form thought leadership. It will transform how we think about social listening and social media marketing.
Generative AI content is just part of a larger change in how marketers do their work, and the role of AI. Researchers at Forbes believe that AI will change how marketers onboard their clients radically and reconfigure how they conduct customer service. We will see new ways of routing and defining interactions with service agents, automated check-in desks and records retrieval, and a larger transformation of the processes we use to understand the customer and buyer journeys. As such, generative AI will enable new ways of pathfinding and asset distribution across a variety of customized touchpoints