Analyzing the 473 billion mobile messaging interactions that took place on our platform in 2023 shows how retail and eCommerce brands are now matching channels with use cases and blurring the line between marketing, sales, and service by supporting customers on their entire journey in a single channel.
As consumers look for a deeper connection with the brands they buy from, it is the channels that offer a more conversational style of interaction that are being favored by retail brands.
Businesses can offer category-specific catalogs to customers via chat apps like Messenger and WhatsApp and RCS.
Customers inquiring about a product can receive details, photos, and even personalized recommendations. With Payments on WhatsApp, they can take the final step and complete the purchase in app.