Service is in a state of flux — and full of opportunity. Today’s customers demand fast, consistent, and personalised interactions every time they engage with a company. They’re looking for brands that offer exceptional service and protect their data — all while delivering service at scale (driven by technologies like AI)
We’re only beginning to understand the possibilities and implications of AI, but one thing is clear: the companies that use it effectively and ethically will come out on top. At Salesforce, we strongly believe that now is the time for businesses to create efficient, innovative, and secure customer experiences with trust as a number-one priority.
In our latest “State of Service” report, we surveyed over 5,500 service professionals worldwide to get the latest answers to today’s most pressing questions. Our findings reveal that high-performing organisations are meeting the challenge of customers’ rising expectations. And as leaders focus more attention on generating revenue, the pressure is on to invest in technology that directly impacts the bottom line
