Cloud Data Protection Strategies at a Crossroads


Research Objectives

The broad adoption of public cloud services and containers as sources and repositories of business-critical data puts the onus on data owners to deliver on data protection SLAs for cloud-resident and container-based applications and data. Users are confused about the data protection levels that public cloud and Kubernetes environments deliver and about the changing protection options (DIY in the cloud, cloud-native third-party solutions, hyperscale’s’ built-in features, as-a-service, etc.). As vendors and the cloud ecosystem evolve and add as-a-service consumption options, end-users are making incorrect comparisons and assumptions as well as failing to select the key data protection capabilities they need to maximize their cloud technology investments. This confusion leads to lasting challenges, and the market is now at a crossroads.