The adoption of headless commerce is
skyrocketing. From nascent beginnings,
as a term only understood by a few,
today, every company has a perspective
and a strategy for going headless.
So why are brands choosing a headless path?
The answer is simple: the customer.
Headless commerce gives businesses the agility to
keep pace with their customers — their always-rising
expectations, demand for new channels, and
ever-evolving shopping behavior. It unlocks the
flexibility to create custom experiences and deliver
commerce to any device or application.
There are many components to a headless
architecture, and this guide focuses on the web
storefront. The “head” of headless is often a
secondary consideration to the back end, but as one
of the biggest revenue drivers, it should be a key part
of any headless strategy. The “head” is the front door
to the online store, and customers can’t enjoy any of
the headless services without it.
