Transmission Trends in Generative AI for Sales Report

Growing customer expectations is the number one challenge in this year’s “State of Sales.” I’m seeing it every day. Customers don’t just want to learn about products. They want to separate myth from reality, and really understand how they can succeed.

The question becomes: What’s it going to take to tell a customer that you’ve got them? It’s why sales teams are investing in making it easier for sellers to sell.

This report shares how sales teams are focused on training and enablement, which is the number one tactic for growth. They’re using AI to boost productivity, consolidating tools to simplify their tech stacks, and investing in complete CRMs like Sales Cloud that drive growth — from pipeline to paycheck.